Leadership & Coaching certification course for retail leaders

This is the ultimate retail training certification course created by April Sabral, founder of retailu an experienced retail operations leader, executive coach, and author of “The Positive Effect”. 

Now adding to our 2022 waitlist. Get notified.

Why should you invest in leadership development?

Here are few interesting facts, 63% of millenials feel a lack of leadership development and only 5% of all businesses have leadership development at all levels. 10,000 baby boomers retire from leadership positions every day, leaving a gap in leaders. 79% of all employees quit due to a lack of recognition and development by their manager, and 52% of employees who left their company believed that their manager or organization could have done something to prevent them from leaving.


This certification aims to up-level your leadership skills while equipping you with practical tools and tactical methods you need to coach and develop future leaders. The curriculum is based on April’s book “The Positive Effect” and focuses on A.C.T, how to lead with awareness.

And teaches leaders how to coach using the SPOT coaching model.

See outline of modules below with scheduling requirments.


 Speciality Certification

Focuses on three main areas, Leadership A.C.T, leading with awareness from Aprils book The Positive Effect. Learn a four step Coaching Model, Mentorship. Facilitation, Presentation and Training skills.

Virtual Classrooms

Group Coaching led by a retailu certified trainer. Weekly live training classes every Wednesday at 7pm EST. Use of the Marco Polo App to facilitate virtual challenges and diary entries led by April Sabral.

Trainer & Facilitation Skills

Master the art of training and facilitation, have the content you need to deliver excellent programs and develop other leaders. Presentations will be required to graduate.

The Highest Level of Retail Coaching

Practical coaching tools that will elevate your ability to coach and develop leaders. Learn how to hold quality career discussions. Practical coaching hours required to graduate.

Pricing for full program 

Payment plan available, also see below how to sign up for parts 1, 2 & 3.

What’s included?

  • Twenty-four hours of live group coaching/training sessions facilitated by April Sabral over a 13 week period.
  • A copy of “The Positive Effect.” PDF.
  • Downloadable workbooks and a list of profound coaching questions.
  • A 30-minute one-on-one coaching session.
  • Coaching eLearning course.
  • Mentorship eLearning course.
  • 15 Day-Challenge led on Marco Polo App by April.
  • Weekly live Call with April.
  • Facilitation & Presentation tools and resources.
  • retailu course materials, powerpoints, and workbooks.
  • Cheat Sheets -how to find purpose, how to ACT, and how to ask discovery questions.
  • Assignments and practical coaching is required to pass certification.
  • A community social page to chat with other students.
  • A POD group to discuss what you’re learning.
  • A supportive environment of retail leaders.

Overview of the program


PART 1: Cost $600 5 Weeks

Module 1: A.C.T – leading with awareness

Module 2: Practical 30 -day challenge – The fifteen steps to leading with awareness

Module 3: Mentorship – How to be a mentor and mentee – online and live training



PART 2: Cost $400 3 Weeks

Module 4 – Facilitation /Presentation skills – Learn how to engage and present effectively to drive change



PART 3: Cost $995 6 Weeks – includes a one-on-one coaching session worth $250

Module 5: Coaching part 1 – Learn how to coach using the retailu four-step coaching method

Module 5: Coaching part 2 – Learn how to use discovery questions – practical coaching hours are required to pass your certification



To receive the accreditation and become a certified retailu coach you must complete parts 1,2,& 3. However, if you decide at this time you are only able to sign up for part 1, you are able to schedule part 2&3 at a later date if necessary. They must be taken in order. This means you can not sign up directly for part 3 without taking parts 1& 2. The prerequisite to coaching is part 1&2.

The weekly live training call is scheduled on Wednesdays at 7 pm EST for 2 hours. It is important to note to pass the certification all classes must be attended along with all live practical coaching circles.

You will receive a program workbook in the mail once you have completed registration. This workbook includes pocket tools to remind you how to utilize targeted methods outlined in the course to supercharge your leadership skills. Depending on what parts you are completing, your workbooks will be based on what you register for at the time of payment.



Who is this course for?

  • You are a retail leader who wants to grow and further your professional development and career.
  • You want stronger coaching skills and have relevant retail-specific tools to coach others.
  • You want to learn how to present, train and facilitate.
  • You are a leader that leads leaders and wants to get better at succession planning and teaching others how to do the same.
  • If you are searching for a certified coaching program and work in retail.
  • You wish you knew how to hold powerful off-sites and presentations.
  • If you want to know how to write clear development plans for others and yourself.

Hear from our coaching graduates

Hear from our Coaching Graduates

 Even for the most senior leaders with a wealth of experience, the Retailu coaching certification provides insight and skills you probably were never exposed to before. It will deepen and teach you new progressive and inspirational ways of leading and learning. I greatly enjoyed learning a coaching approach based on changing the world of retail, one team at a time through the ACT – Leading with awareness concepts.
Anyone can use these in everyday, fast-paced and complex environments that are so common today and will be even more prevalent in the future.
You will also learn how to mentor and develop others. I learned facilitation and presentation skills and many other skills needed to bring my leadership to the next level. The tools and resources provided are invaluable; I highly recommend this program and am even more motivated to be the best leader I can be. I am so happy I signed up. Even better was the fact that I developed my skills with other retail leaders in the industry.

Paul Le Blanc

Senior Retail Director, Canada

Retail is going through incredible change and shifts. It takes a leader, now more than ever who knows how to A.C.T. with a Positive Effect. The RetailU Leadership Coaching program gives you just that. I have been able to up-level my coaching, presentation and leadership skills be better prepare me for my continued growth and the demands of this new work environment. Working with a small cohort and with weekly pods absolutely helped me integrate these priceless learnings. Highly recommend that you invest in yourself and your team by enrolling now. 

Darlene Huff

Senior Retail Executive and Professional Coach, Canada

The retail coaching certification course with retailu exceeded my expectations! It is more than just a coaching course. It showed me how I can create a culture of empowerment, purpose-driven leaders that bring their best to work and look to create future leaders,

Angela Paterson

General Manager , Gap Inc