Meet April Sabral


Winning retail teams all have something in common, strong leaders. It is not enough to train operational duties and processes today. You could be putting your business at risk by leaving your team without a skilled leader. Today’s leaders need to manage the complexity of an in-store and online customer experience while showing their employee’s empathy and care. This requires skilled leadership now more than ever before. Our mission is to reinvent retail education by simplifying it while making it affordable for all.

My Story

I started my retail career as a part-time sales associate in London (UK). Like most working in retail, I thought about what it was I should be doing; and as the years passed my retail career grew from sales to manager to Vice President of Sales and Operations for a national Canadian retailer. Now as Founder and President of retailu, my mission is to provide leadership development at an affordable price making it accessible to all retail managers. I know what operations people want to be better at their job after leading them for 25 years. And succession planning team members throughout my time in field operations.

I have had the pleasure of working for many established brands such as Gap, Banana Republic, Starbucks, Apple, Holt Renfrew and other privately-owned Canadian retailers. I am highly passionate about what I do, and I have a proven track record of developing teams to their highest potential.

We thought about you when we built retailu. Knowing that retail hours can be long or unpredictable, retailu is accessible on your phone so you can learn on the go! You can learn at your own pace, or network with other retail managers to find solutions and coaching for your most significant challenges.”

Professional Speaking & Facilitation

Are you looking for a speaker/facilitator to inspire your team? Or an industry expert to participate in your panel?  


Are you a retail business owner that is seeking advice? 

The Positive Effect

In my first ever leadership book, I share my 3-step Leadership method called how to ACT, lead with awareness. (Accept-Create-Teach) as a way of being.

I take you through my retail journey, life lessons and give practical examples that you can act on. The ACT leadership method can be applied to your personal and business life, this is why people are loving it!


Grab your copy at AMAZON today. It is available in all countries.

Hear from leaders who have read ‘The Positive Effect”

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